Our Story
We love data. You know those people at a bbq who can’t stop talking about (insert boring thing here) well, that was us about data.
First our team founded The Red Fox Group in 2017 to help people with data analytics. We wanted to help people use their data, see their data and make better business decisions based on their data. And we wanted to make that information available to every business, not just the big players.
In the early days of Red Fox, we were shocked by how many Australian companies were reliant on spreadsheets or conversely, ineffective expensive software tools to track their data. The team found we were spending 50% of our time organising a client’s data before it could even be analysed.
We’d advise companies to sign up for a database management platform, or CRM, only to discover the large players cost a lot and are really challenging for non-tech heads to navigate.
So the Red Fox team decided to build our own tech platform. Enter SwiftFox.
SwiftFox is an all-in-one campaign platform changing the way organisations understand and communicate with their ‘audience’. Campaigning includes efforts to grow your business, sign up more members, grow your donors, deliver major projects, find more customers, or build better relationships with your clients. Basically, anyone with a mailing list!
SwiftFox allows clients talk to their audience at scale. Users can store unlimited contacts, send mass emails, texts, make calls, manage events, run surveys, manage subscription payments, and save interactions. With data in one secure platform, artificial intelligence can study patterns and help predict if someone is going to engage with you, if they are likely to leave, if they are likely to buy.
Today, our Red Fox team work primarily on our goal to develop SwiftFox into the world’s best campaign platform. Our analysts play a particularly integral role in building SwiftFox’s machine learning and AI features.
Our Red Fox team also work on a variety of other projects including data-led digital campaigns, bespoke research and demographic modelling.
Our Values – what drives us to do what we do?
Startup Culture
We embrace the collective energy, intelligence and contribution of the whole team, bringing our the best in each other and our clients.
We are always ready to lend a hand, share our success, be agile and take risks.
We are proud of our start up culture, and we’re committed to maintaining it. No matter how big we get, we will always be (in our minds) a startup.
Diversity & Respect
Our culture is built on a fundamental respect of each other, and the value each of us brings to Red Fox. Our diversity brings a richness of ideas that flow from our different experiences and viewpoints.
Curiosity & Innovation
We are always innovating, We actively encourage our people to follow their nose, lead our clients, and try new things – both professionally and personally. Through providing learning opportunities for our team we are always growing.
Integrity & Transparency
We build relationships based on doing the right thing for our clients and our
team. We uphold the highest standards in all our actions, and we speak with courage and authenticity. This is at the core of who what we do and who we are.
Responsibility
Responsibility is holding ourselves accountable while maintaining a supportive and encouraging culture.
It’s about ensuring we are reliable and trustworthy, while always striving to meet the responsibility we have to our clients and our company.
Community
We strive to do right by the community through partnering with clients on projects that deliver meaningful change to our world.
The sustainability of our community is also important to us. We continually look to reduce our carbon footprint as we balance current needs with future environmental impacts.